What should you post next? Your followers already told you.
The questions people ask in your comments and messages are the best content brief you will get. They show what your audience wants, in their own words, and how many of them want it.
Turn questions into posts in five steps
- Collect a month of questions from your comments and DMs.
- Group the ones that mean the same thing. "How much?", "What’s the price?" and "Is there a payment plan?" are one question about cost.
- Count each group. The biggest group is your next post.
- Answer it in a post: show the answer, show it in use, or clear up the misunderstanding behind it.
- Watch the new questions that post brings, and start again.
Why this works
A post that answers a real question gives people a reason to comment, and Instagram says it ranks feed posts partly on how likely you are to comment on them.
It also takes the guessing out of planning. You are not inventing topics; you are answering demand you can count.
What to look for besides questions
Watch for the reasons people give for not buying, such as "not sure I have time" or "is it right for beginners?" Each one is a post that can turn a maybe into a yes.
Watch which topics come up more this month than last. A rising topic is a post to make while the interest is there.
Where Ruby helps
Doing this by hand means scrolling through hundreds of comments. Ruby analyzes them for you: it groups the questions that come up again and again, counts them, and shows the topics your audience talks about most and the ones rising this month.
"Is there a payment plan?" asked 9 times this month is your next post, and Ruby has already counted it. Start free, with no card.
Start free
Sources